The Challenge Concept a new catalog design that allows the brand to tell better product store is, highlights and brings to life it's founder Jonathan Adler and can be used for the next 12-24 months
Our Approach We met with the JA merchandising and marketing team as well as Johnathan himself to help us understand the brand and merchandising goals. From there we concepted 2 versions of the catalog and then implemented for the Fall 2019 Furniture book.
What We Did
Catalog Conceptual Development