I had a strong vision for my business, but Metalmark really brought it to life. Their creativity and their enthusiasm made them a fantastic partner…I felt like they were cheering for me the whole time.  Michelle Foss, Founder, Archer Nail Bar

What We Did

Identity • Naming • Packaging

Our Approach

We were tasked with the “how”— every aspect of it. We created an identity, translating the owner’s vision into a brand that empowers everyone. And we individualized the experience by developing a set of four mood-based color families or vibe colors that help clients choose their hues. With booking, payment and tip entirely automated through the app, the focus was uniquely personal.