Working with Metalmark has been a collaborative and joyful experience. They gave purpose to the Black Artists & Designers Guild’s identity and aligned our branding with our mission and goals. Malene Barnett, Founder, Black Artists + Designers Guild
Brand Strategy • Identity
The Black Artists + Designers Guild (BADG) was founded by artist/activist Malene Barnett, to combat the lack of representation of Black talent and culture in the design industry. After a deep dive into African and Black American art and design, we helped give the Guild identity context. Designing visuals to better represent their core values of equity, inclusion and taking ownership of their narrative.