Brand and Retail Strategy • Store Experience
Our strategy, in a sense, was counseling. Spending six weeks effectively embedded in the organization, we first became a sounding board for the state of the business; then, over five months, we crystallized the brand’s core value propositions and brand hierarchy. Finally, we recommended a new path forward, conceiving a new vision for a “Store of the Future” that would transform the in-store experience (their biggest pain point). Marrying strategy and vision, we were able to drive decision-making and create a consensus on the brand’s future.