We had two retail stores that were not reflecting our brand and value proposition very well. Metalmark came in and, in just six weeks, created a store experience that is much more consistent with our catalog and web site merchandising. Unlike a lot of agencies, they worked side-by-side with our teams through the entire process, creating a retail store experience that brought our merchandise stories and brand tenets to life. Thanks to their work, our customers are more engaged, our sales have increased, and we have evolved our in-store product mix for the better. We are thrilled with the results and excited to continue partnering with them. Tom Bazzone, President, Frontgate
Retail Strategy • Merchandising Strategy • Retail Marketing Plan • In-Store Execution
The brand’s stores needed a three-pronged approach: visual, experiential and tactile. An immersive, storytelling strategy that created in-store “destinations” aligned with how customers shop. The clincher? In-person execution working side-by-side with Frontgate teams to ensure every element worked in harmony. Our efforts paid off in Increased sales and customer engagement.