Retail Strategy • Merchandising Strategy • Retail Marketing Plan • In-Store Execution
The brand’s stores needed a three-pronged approach: visual, experiential and tactile. An immersive, storytelling strategy that created in-store “destinations” aligned with how customers shop. The clincher? In-person execution working side-by-side with Frontgate teams to ensure every element worked in harmony. Our efforts paid off in Increased sales and customer engagement.