Brand Strategy • Identity • UI/UX Design • Environmental Graphics

A different kind of dispensary: knowledgeable, but also accessible, inclusive, personal. Engaging customers frankly and positively at every possible touchpoint—from billboards to digital to walking in the door—we were able to change the narrative, so that every person could feel comfortable feeling good. What’s more, the strategy was extensible, helping us humanize the parent company and sister brands as well.