We believe that Black creativity is a tool of liberation. Metalmark came through with bold branding that helped bring clarity and joy to this vision. Leyden Lewis, Black Artists + Designers Guild
Identity • Brand Strategy • Social Campaign • Project Journal
How to empower 1 million Black families? The Obsidian creators asked this question and reimagined how Black families aspire to live in 2025, by showcasing virtual spaces. We developed the strategy for this initiative guided by the belief that Black futures are equitable, sustainable, and liberatory.