Keurig Green Mountain
The Challenge We were tasked with developing an accessories business and brand strategy to demonstrate how we would activate key customer segments and how Keurig Green Mountain could sell to these groups.
Our Approach Through our own research and using extensive client research, our team of branding and design experts at Metalmark Partners developed three key customer segments that we believed would be the biggest areas of opportunity. We developed and sourced an accessories assortment built around each of these customer lifestyles. We then produced a digital marketing campaign and brand book to demonstrate how to appeal to each customer segment.
What We Did
Conceptual Brand Development
Digital Marketing Campaign