Lucero Olive Oil California
The Challenge Help update the branding of this 75 year old family owned, California olive oil company. By creating new packaging design and catalogs that reflect their deep commitment to olive cultivation and olive oil production.
Our Approach Spending time with the Lucero Olive Oil team, we immersed ourselves in olive oil information. Designed a new packaging system that reflected the flavor profiles of the different olive varieties that are grown and harvested on their farm as well as for their balsamic vinegars and specialty food products. Redesigned their existing catalog by changing up photography and layout and adding in tips and delicious recipes.
What We Did
Conceptual Brand Development