Branding and Web Design Agency | NYC, New York – San Francisco, California
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Metalmark Partners Work | Lucero Olive Oil California

Read here how Metalmark Partners Branding & Design firm updated the branding of Lucero Olive Oil, a 75-year old family owned company in California.

Lucero Olive Oil

Lucero Olive Oil California


The Challenge Help update the branding of this 75 year old family owned, California olive oil company. By creating new packaging design and catalogs that reflect their deep commitment to olive cultivation and olive oil production.

Our Approach Spending time with the Lucero Olive Oil team, we immersed ourselves in olive oil information. Designed a new packaging system that reflected the flavor profiles of the different olive varieties that are grown and harvested on their farm as well as for their balsamic vinegars and specialty food products. Redesigned their existing catalog by changing up photography and layout and adding in tips and delicious recipes.

What We Did
Packaging Design
Catalog Design
Brand Strategy
Conceptual Brand Development
Art Direction

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