The Challenge 4Front began as a forward-thinking cannabis consultancy, and grew to become a force in every aspect of the industry. Yet all of their brands either lacked a coherent identity or felt incongruously corporate.
Our Approach Refining the mission for their distinct brands, we developed complete voice and visual standards for each, and executed at every touch-point, external and internal. From logo to consumer tagline, dispensary signage to wholesale packaging, we created a new, memorable narrative for every 4Front audience.
What We Did
Digital Experience Design
Collateral & Signage