Brand Strategy and Design Agency | NYC, New York – San Francisco, California

Metalmark Partners Work | Yayoi Kambara Dance Company

Read here how Metalmark Partners Branding & Design firm created an brand identity that aligns with the mission of choreographer Yayoi Kambara.

Kambara +

Kambara+ Dance Company


The Challenge Create a brand identity that aligns with the mission of choreographer, Yayoi Kambara dance company.

What We Did
Conceptual Brand Development Brand Identity Collateral Design
Website Design


Our Approach We started by crafting a wordmark that allowed the viewer to fill in missing parts of the letterforms. A common practice in Yayoi’s work encourages audience participation. Being both witness and participant helps break down barriers and creates a third space—one of engagement and empathy.

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