Kambara+ Dance Company
The Challenge Create a brand identity that aligns with the mission of choreographer, Yayoi Kambara dance company.
What We Did
Conceptual Brand Development Brand Identity Collateral Design
Our Approach We started by crafting a wordmark that allowed the viewer to fill in missing parts of the letterforms. A common practice in Yayoi’s work encourages audience participation. Being both witness and participant helps brake down barriers and creates a third space—one of engagement and empathy.